KPI Examples

Performance management starts with figuring out what to measure.

Regardless of whether you call them KPIs, metrics, or measures, deciding what you want to track is one of the hardest parts of performance management. The good news is that you're not the first organization to do this. You can learn a lot from others like you.

KPIs and Metrics

We've assembled a collection of sample metrics and key performance indicators (KPIs) that you can use as a starting point.

By Department and Industry

We have KPIs for both common departments as well as all 20 of the US Government's major industry categorizations.

KPIs By Department

Example KPIs for Customer Service Departments View All
  • Average after-call work time
  • Inbound average talk time
Example KPIs for Finance Departments View All
  • Accounts receivable collection period
  • Percentage of bad debts against invoiced revenue
Example KPIs for Human Resources (HR) Departments View All
  • Average number of training hours per employee
  • Time to fill
Example KPIs for Information Technology (IT) Departments View All
  • Internet proxy performance
  • Storage utility service availability
Example KPIs for Marketing Departments View All
  • Leads generated
  • Number of trade shows attended / participated in
Example KPIs for Sales Departments View All
  • Average deal size
  • Age of sales forecast

KPIs By Industry

Example KPIs for the Accommodation and Food Services Industry View All
  • Average revenue per guest
  • Percentage of sales per selling items
Example KPIs for the Waste Management and Remediation Services Industry View All
  • Percentage of reusable/recycled material
Example KPIs for the Agriculture, Forestry, Fishing, and Hunting Industry View All
  • Number of wildfires
  • Percentage of live birth (per each animal group)
Example KPIs for the Arts, Entertainment, and Recreation Industry View All
  • Cost per production hour
  • Television show rating
Example KPIs for the Construction Industry View All
  • Number of accidents
  • Percentage of unapproved change orders
Example KPIs for the Educational Services Industry View All
  • Cost per graduate
  • Attrition rate of online courses
Example KPIs for the Finance and Insurance Industry View All
  • Accounts payable turnover
  • Gross profit margin
Example KPIs for the Health Care and Social Assistance Industry View All
  • Average length of stay (ALOS)
  • Nurse turnover rate
Example KPIs for the Information Industry View All
  • Total cost per subscription
  • Bounce rate
Example KPIs for the Management of Companies and Enterprises Industry View All
  • Cash-to-liabilities ratio
  • Total cash deposits
Example KPIs for the Manufacturing Industry View All
  • Labor as a percentage of cost
  • Percentage reduction in defect rates
Example KPIs for the Mining Industry View All
  • Total minutes lost per shift due to breaks
  • Percent (metal, etc.) in ore
Example KPIs for the Other Services (except public administration) Industry View All
  • Customer turnover rate
  • Sales per production square foot
Example KPIs for Professional, Scientific, and Technical Services View All
  • Average percentage of CPU utilization
  • Mean time between failure (MTBF)
Example KPIs for the Public Administration Industry View All
  • Amount of new retail square footage
  • Number of childcare facilities in areas of need
Example KPIs for the Real Estate and Rental and Leasing Industry View All
  • Profitability per square foot
  • Average commission per salesperson
Example KPIs for the Retail Trade Industry View All
  • Gross profit percentage
  • Salary overtime percentage
Example KPIs for the Transportation and Warehousing Industry View All
  • Book to ship days
  • Product revenue backlog
Example KPIs for the Utilities Industry View All
  • Equipment failure rate
  • Average revenue per megawatt produced
Example KPIs for the Wholesale Trade Industry View All
  • Profit margin
  • Wholesale revenue

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