Example KPIs

Improving your performance starts with figuring out what to measure.

Regardless of whether you call them KPIs, metrics, or measures, deciding what you want to track is one of the hardest parts of performance management. The good news is that you're not the first organization to do this. You can learn a lot from others like you.

KPIs and Metrics

We've assembled a collection of sample metrics and key performance indicators (KPIs) that you can use as a starting point.

By Department and Industry

We have KPIs for both common departments as well as all 20 of the US Government's major industry categorizations.

KPIs By Department

Customer Service View All
  • Average after-call work time
  • Inbound average talk time
Finance View All
  • Accounts receivable collection period
  • Percentage of bad debts against invoiced revenue
Human Resources View All
  • Average number of training hours per employee
  • Time to fill
Information Technology View All
  • Internet proxy performance
  • Storage utility service availability
Marketing View All
  • Leads generated
  • Number of trade shows attended / participated in
Sales View All
  • Average deal size
  • Age of sales forecast

KPIs By Industry

Accommodation and food services View All
  • Average revenue per guest
  • Percentage of sales per selling items
Administrative and support; waste management and remediation services View All
  • Percentage of reusable/recycled material
Agriculture, forestry, fishing, and hunting View All
  • Number of wildfires
  • Percentage of live birth (per each animal group)
Arts, entertainment, and recreation View All
  • Cost per production hour
  • Television show rating
Construction View All
  • Number of accidents
  • Percentage of unapproved change orders
Educational Services View All
  • Cost per graduate
  • Attrition rate of online courses
Finance and insurance View All
  • Accounts payable turnover
  • Gross profit margin
Health care and social assistance View All
  • Average length of stay (ALOS)
  • Nurse turnover rate
Information View All
  • Total cost per subscription
  • Bounce rate
Management of companies and enterprises View All
  • Cash-to-liabilities ratio
  • Total cash deposits
Manufacturing View All
  • Labor as a percentage of cost
  • Percentage reduction in defect rates
Mining View All
  • Total minutes lost per shift due to breaks
  • Percent (metal, etc.) in ore
Other services (except public administration) View All
  • Customer turnover rate
  • Sales per production square foot
Professional, scientific, and technical services View All
  • Average percentage of CPU utilization
  • Mean time between failure (MTBF)
Public administration View All
  • Amount of new retail square footage
  • Number of childcare facilities in areas of need
Real estate and rental and leasing View All
  • Profitability per square foot
  • Average commission per salesperson
Retail trade View All
  • Gross profit percentage
  • Salary overtime percentage
Transportation and warehousing View All
  • Book to ship days
  • Product revenue backlog
Utilities View All
  • Equipment failure rate
  • Average revenue per megawatt produced
Wholesale trade View All
  • Profit margin
  • Wholesale revenue

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