KPI Examples

Performance management starts with figuring out what to measure.

Example KPIs for the Information Industry

  • Annual cost per reading
  • Average cost per article
  • Average cost per subscription
  • Average dollars per email sent or delivered
  • Average order size
  • Average quarter-hour audience
  • Average revenue per subscription
  • Average time spent listening per user (day/week/month/year)
  • Bounce rate
  • Click to open rate (number of unique clicks/ number of unique opens)
  • Click-through rate
  • Click-through rate (CTR)
  • Conversion rate
  • Conversion rate (number of actions/unique click-throughs)
  • Conversion rates
  • Cost per broadcast hour
  • Cost per consumed (by viewers/listeners) hour
  • Cost per customer
  • Cost per lead, prospect, or referral
  • Cost per production hour
  • Cost per viewer/listener
  • Cost per visitor
  • Cost per action (CPA)
  • Cumulative audience sessions
  • Delivery rate (emails sent, bounces)
  • Gross ratings points
  • Life cycle cost per reading
  • Local content as a percentage of all content
  • Net subscribers (number of subscribers plus new subscribers) -(bounces + unsubscribes)
  • Number of broadcast hours per day/week/month/year
  • Number of or percentage of spam complaints
  • Number of orders, transactions, downloads, or actions
  • Open rate
  • Output per employee (unique first run broadcast hours by employee for each medium)
  • Pay per click (PPC)
  • Pay per lead (PPL)
  • Pay per sale (PPS)
  • Percentage of broadcast hours by genre (news/sports/entertainment, etc.)
  • Percentage of overhead (non-direct operating costs) against total expenditure
  • Percentage of orders, transactions, downloads, or actions of emails sent or delivered
  • Percentage unique clicks on a specific recurring Iink(s)
  • Referral rate ("send-to-a-friend")
  • Site stickiness (number of pages visited per visit)
  • Subscriber retention (number of subscribers, bounces, unsubscribes/number of subscribers)
  • Total cost per subscription
  • Total listener hours (day/week/month/year)
  • Total revenue
  • Total revenue per subscription
  • Unique visitors (total number of unique visitors per day/week/month)
  • Unsubscribe rate
  • Utilization of production resources
  • Value per visitor
  • Viewers/listeners for each medium as a percentage of total population
  • Website actions (number of visits to a specific web page or pages)
  • Website traffic (total page impressions per day/week/month)

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